About Cherry Tire...

Cherry Tire Service was Incorporated in 1981.  We are a FULL SERVICE repair shop, a NAPA Auto Care Center, a Cooper Tire Dealer and a Interstate Battery Dealer.  We feature only Quaker State motor oils and fluids.  

Cherry Tire has been nominated for INC. MAGAZINE'S "TOP 500 SMALL BUSINESS" Award and is featured in INC MAGAZINE'S 301 GREAT MANAGEMENT IDEAS.   Also awarded the Town of Montgomery Chamber of Commerce Business of the Year 2002.  

The Personal Touch

The personal contact you have with customers is a crucial element in the success of any new business and one of the most common casualties of growth.  "As a company grows, the president tends to fade away into his office," observes Joseph Cherry, founder and president of Cherry Tire Service, Inc., in Maybrook, N.Y. "He loses contact with customers" and thereby loses some of the leverage the company had when it was just starting up.  The company can become just one more of the faceless entities a customer deals with every day.

That danger is even greater, Cherry realized, in an era when companies rely increasingly on computers to handle communications with customers. So he instituted a simple policy of sending a personal thank-you note to each customer of Cherry Tire.  Now, every evening he sits down to sign a stack of cards printed with "Thank you" on the front and, inside, a message reading, "Thank you very much for calling Cherry Tire Service.  We really appreciate the business."

It's hard to keep up with, but it's worth it," says Cherry.  "It's better than newspaper ads because each card goes right to the person I want to reach. And customers don't forget it."

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